The way in which information is presented strongly influences the way in which an audience recalls the information presented.
You will normally be familiar with this in relation to principles of instruction: presentation of a clear structure to the session, good use of visual aids, etc. These principles are vital, but will be looked into in detail elsewhere within Mind Tools. This section concentrates on memory, how information is absorbed during lessons, and how information can be presented in a way that fits in with the conscious or unconscious use of memory techniques.
The following points are important to recall of information:
These observations on the way in which information is assimilated allow us to derive a number of principles by which presentations, lessons and training courses can be delivered to have the maximum impact:
It is important to design the structure of a presentation to fit in with the way in which your audience recalls and assimilates information. This involves reviewing information already known, keeping presentations relatively short while still maintaining the feeling of structure to a subject, linking information in with a structure, and presenting or representing key information at the beginning and end of a session.
1. Think before you write. Just because you can send information faster than ever before, it doesn't mean that you should send it. Analyze your readers' needs to make certain that you are sending a message that will be both clear and useful.
2. Remember that you can always deny that you said it. But if you write it, you may be held accountable for many many moons. You may be surprised to find where your message may end up.
3. Keep your message concise. Remember that the screen only shows approximately one half of a hard-copy page. Save longer messages and formal reports for regular ('snail') or overnight mail. On the other hand, do not keep your message so short that the reader has no idea what you're talking about. Include at least a Summary (Action or Information) in every E-mail message.
4. Remember that E-mail is not necessarily confidential. Some companies will retain the right to monitor employees messages. (Refer to #1 and #2.) Don't send anything you wouldn't be comfortable seeing published in your company's newsletter (or your community's newspaper).
5. Don't FLAME your readers. It's unprofessional to lose control in person; to do so in writing usually just makes the situation worse. (Refer to #2 and #4.)
6. Don't spam your readers. Don't send them unnecessary or frivolous messages. Soon, they'll quit opening any message from you. (Refer to #1.)
7. DON'T TYPE IN ALL CAPS! IT LOOKS LIKE FLAMING! Remember, if you emphasize everything, you will have emphasized nothing.
8. don't type in all lower case (unless you re e.e. cummings). if you violate the rules of english grammar and usage, you make it difficult for the reader to read.
9. Use the Subject line to get the reader's attention. Replace vague lines (Information on XYZ Project, or Status Report Q1) with better hooks: Exciting Career Opportunity, Serious Problems with the New Veeblefetzer, or Free Money.
10. Take the time to poofread your document before you sent it. Rub the document thru the spell checker and/or the grammer checker. Even simpl tipos will make you look sloppie and damage you re proffessional credubility.
2. About attachments
BeCareful of Attachments. Never open an email attachment that you are not expecting to be sent to you. Email attachments are a common way of infecting your computer with a virus. Viruses such as "happy99.exe" and "explorer.zip" are just 2 of the more recent examples of destructive attachments sent by the ignorant and the malicious.
With the most recent "attack" on the e-mail world
and computer systems across the globe a gentle reminder; PLEASE DO NOT SEND UNSOLICITED
E-MAIL ATTACHMENTS TO ANYONE!!! This reminder should serve notice that you are simply
wasting your time (and more importantly that of your recipient) when you include that
lengthy word document, some ridiculous Internet offer, or worse yet, somebody's Top 35
ways to waste other peoples time. Please ask your intended audience if they want to
receive the attachments - most don't - be professional, build credibility and show
your respect. Forwarded multiple e-mails is also a problem area - check your sources and
your "senses" before sending that chain e-mail.(From: Hotel Restaurant Travel
Hospitality 1ST Newsletter #31 - 6/15/99, http://www.hospitality-1st.com/)
3. NEVER and always
(From **
NetDummy - Issue #3 - from Clarysage http://www.angelfire.com/or/holistictherapy**)
Never give your user ID or password to
another person unless it is the system administrator at your site.
Never assume your email messages are private nor that they can be
read by only yourself or the recipient. Never send something that you would not mind
seeing on the evening news.
Always keep paragraphs and messages short and to the point.
Always - when quoting another person, edit out old information not
pertinent to your reply. Don't let your mailing or Usenet software automatically quote the
entire body of messages you are replying to when it's not necessary.
Take the time to edit any quotations down to the minimum necessary to provide context for
your reply. Nobody likes reading a long message in quotes for the third or fourth time,
only to be followed by a one line response: "Yeah, me too."
Always focus on one subject per message and always include a pertinent
subject title for the message, that way the user can locate the message quickly.
4. Business messages
"TURN OFF" HTML formatting for your
business communication. Pretty colors and wild text do nothing to enhance your image in
e-mail. The whole idea is quick communication without being intrusive. Secondly, make sure
you have text wrapping enabled and this will help on both the composing and recipient end.
Force yourself to be recipient friendly.
5. Time to answer
What's your average length of time in responding to customer (or potential customer) correspondence? Most advise no more than one business day for complaints (at a minimum outlining the fact that you'll research the problem and respond within "x" amount of time - if not immediately resolving the problem). Regarding general comments/suggestions and inquiries: the time frame seems to be pushing 3-4 days which might be a bit long - especially if the competition is responding much sooner. Often a simple acknowledgment (noting a follow-up) will generally hold someone's attention and shows your consideration.
...Empty Your InBox
Think of your Inbox in the same way you do of your mailbox v it should be emptied each
time you receive mail. Important messages can be missed when your Inbox is so full that
incoming mail is lost among your older messages.
...Organize Messages Received
Organize your messages by creating folders for important subjects or people, then manually
transfer incoming mail into the appropriate folder. Most Windows 95 and Macintosh email
programs let you drag and drop messages between folders.
...Make Plain Text Messages Your First Choice
Use plain text for writing messages. Unless you are sure that the recipient uses an
email client that supports HTML or other formats, stick with the basics.
...BeCareful of Attachments
Never open an email attachment that you are not expecting to be sent to you. Email
attachments are a common way of infecting your computer with a virus. Viruses such
as "happy99.exe" and "explorer.zip" are just 2 of the more recent
examples of destructive attachments sent by the ignorant and the malicious.
...Check the Reply-To address
In addition to the 3 basic Message Headers (From:, To:, and Subject:), there is a fourth
header called Reply-To: that is frequently a part of email. This header specifies
the address to which a message should be replied to, instead of the From: header. If
the Reply-To: header is blank, then replies are automatically sent to the From: header.
...Don't Check Your Email Too Often
Adjust the time interval that your email program automatically checks for new mail. If it
checks for new mail too frequently (once every minute), then your email program may
report errors while retrieving a large email file and attempting to check for new
mail simultaneously. The most common errors are mailbox busy or username, or password,
invalid. Also, constant mail checks can slow down your connection. A good minimum time
interval to check mail is every 10 minutes.
In a business environment the first contact you ever have with a customer is often over the phone. He or she will be forming an opinion of you from this first contact. It is very easy to give a poor impression by being disorganised and unprofessional in the way you use the phone. Conversely by using it effectively you can appear very sharp and competent.
This article discusses the skills that allow you to present yourself in the most professional way possible.
Remembering these points will help you to be sharp and professional in the way that you talk on the phone:
Bear in mind the following when a call has to be made:
These points are important in the way your organisation handles incoming calls:
Many of these points are simple courtesies. Always bear in mind that the time of the person you are talking to is limited, and that they are forming an opinion of you and your organisations efficiency while you are on the phone.
Hotel Restaurant Travel Hospitality 1ST Newsletter #31 - 6/15/99, http://www.hospitality-1st.com/)