Sochi

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Heritage
Sochi shares ancient tourism traditions with other Black Sea destinations

The area's appeal for travellers was described by the Greeks in their

world-known myths about Argonauts, Prometheus, Medea, that were very similar to the legends of the local ethnic groups.
Today
150 archeological monuments in Sochi have the status of federal importance. They include the ancient stays of human beings, caves, where the findings testify to theories that this area was populated already 400-350 thousand years ago; also the dolmens of the XIV-XIII centuries B.C. - the evidence of early civilization.

For centuries the routes connecting
Northern and Eastern Europe with Asia Minor and the Greek colonies passed across the Black Sea and through its northern fruitful coasts. The heritage of the Russian Black Sea Riviera reflects a peculiar blend of the world history: the Greek trade centres and colonies in the 7th-6th centuries B.C., the Roman fortresses in the 1st century A.D., Christianity adopted by the Georgian state in 337, the Byzantine settlements in the 4th century, the influence of Kiev Rus - the ancient union of Slavonic cultures through the 4th -9th centuries, the Tamerlane's invasion and the vast Tatar Khanate in the Middle Ages, also the contention between Venice and Genoa about their Black Sea colonies, the Ottoman Turkish Empire domination since the 15th century, the Russian state claims of its rights to the posession of the northern coastline through the 16th-18th centuries, a system of Russian fortification and Cossacks settlements that appeared in the 18th century, Russia-Georgian diplomatic and military ties that lead to joining three southern regions of Georgia to Russia in the beginning of the 19th century, the 19th century marked in Sochi area by the construction of roads, industrial development, cultivation of new agricultural crops and the establishment of the first commercially run resorts and travel agencies.


Since the turn of the last century, when Russian nobles and entrepreneurs discovered in this remote, underpopulated region the unique resources for developing Sochi into the
Russian Riviera Sochi has only been important for tourism. Construction of a highway along the coast and investigations of the curative properties of the local springs in 1880-es determined key aspects of Sochi's development. Sochi's tourism vocation dates officially from 1909, when its first spa opened - with its 4 hotels, theatre, a restaurant, a casino and an electric power supply. By that time Sochi has grown into a city. The city obtained the specific style, which is typical only of the Black Sea resorts. Most of the public and private houses of the turn of the centuries were designed in the then fashionable Modern style - with elements of Medieval fortresses and castles. The landcape architecture and exotic gardens of the city were the fruits of local rivalry with other Black Sea resorts.
There were 9 Russian Orthodox churches and one monastery, of which only one - the Michaelo-Archangel Cathedral - survived the revolution and war events.
During the
1990-es a number of new churches have been built in Sochi by the national communities of the local population, who have always belonged to different religions: Russian Orthodox, Armenian Gregorian, Catholic, Islamic. Though mixed marriages are also quite common, those communities have preserved their traditions and cultural links with their original nationalities - Greece, Armenia, Georgia, Estonia, Ukraine, etc.
There are a number of national
cultural centers in Sochi:
Armenian cultural center "Sevan";
Geogian cultural center "Iveria";
Adyge-Hase (community parliament of shapsug culture)
Jewish cultural center;
Greek community "Enssa";
Russian community "Sobor";
Ukrainian cultural center;
Abkhaz cultural center "Apsny";
National concord league "Sochi";
Slavonic Union;
Kuban kosaks center;
Belarus community "Belaya Rus";
In Sochi demographic statistics there are 101 nations mentioned.
After the Communist Revolution, it was in Sochi, that the Russian Civil war between the Reds and the Whites ended- the formal document was signed at one of Sochi dachas in
1920.
In the
1930-es there was a conscious government effort to create a "Russian Riviera", and some of the best examples of Soviet architecture are represented in Sochi. Sochi became known as the only Stalin's traditional vacation spot. In the 30-es the first General Plan for reconstructing Sochi as the best Soviet resort was financed by the state - as lavishly as the major industrial constructions in the USSR. The carpeted halls, solid wooden furniture, silverwear in the dining rooms, tall ceilings, marble collumns, fascinating views to the sea, birds singing in the park - this was the atmosphere inside the Roman style structures of spas. Principles of healthy leisure, fitness exercises and recreation by curative water (baths and other methods of treatment thoroughly developed by the Sochi Research Institute of Balneology and Physiotherapy) were the know-how of Sochi spas, and other Soviet resorts learnt from them.
During
the second World War Sochi was turned into a big rehabilitation area for the wounded. The spas operated as hospitals, called "plants of health". Local population donated blood, adopted children, volunteered to serve as nurses. For their hard work and enthusiasm the city was awarded the order of Great Patriotic War, IInd grade.
The after-war mass tourism development in
the 50-es justified intensive construction of the airport, of the passenger sea port, of tunnels and wider roads. To meet the growing demand in sun travel, accommodation facilities were constructed further and further along the coast in the 60-es. Thousands of beds at Sochi hotels and spas were booked out practically all the year round, so it was quite typical on a holiday in Sochi to rent rooms from the local residents. In the 70-es -80-es Sochi rated the third after Moscow and St. Petersburg in arrivals and in inbound tourism routes from all over the USSR.

Shifting to a market economy in tourism in
the 90-es involved a deep conceptual shift, a sharp change in legislation regarding land ownership, new divisions between public and private responsibilities, enormous investment in infrastructure, and a rigorous planning process to manage the destination. Reinventing Sochi will require wise decisions on what should be preserved from the past and on a clear vision of what Sochi is to
become.